our standards
At palmy, we don’t just make clothes — we create pieces that hold a whole feeling. Every drop has to match the energy we live by: soft, sunny, effortless, and made with intention. Here’s what we stand for:
🧚♀️ quality you can feel🧚♀️
Soft, cozy, elevated.
If it’s not the hoodie you reach for every single day, it doesn’t make the cut. We choose high-quality fabrics that stay comfy, keep their shape, and survive every beach day, sunset walk, and late-night adventure.
🌴 slow drops, real meaning 💘
No fast fashion vibes here.
We release limited pieces with purpose — inspired by moods, seasons, colors, and memories. Every drop has a story, a vibe, and a message behind it.
🌺 ethical + mindful production 🌸
We make sure our pieces are created responsibly, in small batches, with makers who are treated fairly. Because good energy starts at the source.
✨ aesthetic always💛
Everything we release has to feel like palmy:
warm colors, coastal inspiration, soft femininity, and that dreamy “main character at the beach” vibe.
💘 community first💘
This brand isn’t about trends — it’s about the girls who feel the vibe. Our goal is to build a community that connects through energy, confidence, softness, and sun-soaked moments.
🦋 designed to last longer than the season ☀️
Timeless silhouettes, cozy fits, pieces you’ll wear 200+ times. We don’t chase hype — we make clothes that become memories.
the idea behind Palmy
Palmy was born from my love of sunshine, tropical energy, and that endless-summer feeling. I want every piece to radiate those coastal vibes—bright, feminine, high-quality, and effortlessly carefree.
I couldn’t find a brand that fully captured that mix of girly coastal aesthetics, dreamy colors, and meaningful details… so I decided to create it myself. A place where every piece feels like a little escape to somewhere sunny.
Our first drop, the Butterfly Hoodie, features over 200,000 stitches, showing our obsession with detail, dedication, and craftsmanship. And this is just the beginning. I can’t wait to share everything we have planned—each release will be limited, intentional, and designed with love.
Let's be coastal besties?
tag @mybestpalmy so we can find you 💘
